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Our Story

Who we are

Founded in 2017, allum is the intersection of luxury skincare and wellness, by harmoniously integrating Arabian and global beauty traditions with contemporary scientific knowledge. We are committed to curate a holistic self-care experience accessible to all.

Upholding the principles of slow beauty, our practices are vegan, cruelty-free, and eco-conscious. At allum, honesty and transparency are fundamental to us.


Wellness begins with exceptional ingredients and a conscious philosophy. All ingredients used in this nutrient-rich formula are vegan, cruelty-free and thoroughly tested to ensure safety and efficacy.